Genbu text logo

cross-cultural strategy

When you are looking for new geographical markets, you can get a head start with our research team. Understanding the local business culture, the way of life and the behavior of people helps our clients get things right from the start. Our regional reports and analyses help adjust your products and services to the attitudes and values of local culture.


Examples of our services:


1. Our client was developing a new Software-as-a-Service tech solution for a foreign market. We conducted interviews overseas and reviewed competitors through cyber-ethnography to pinpoint the needs and expectations of the end-users towards a SaaS product/provider.


© Genbu Oy