Genbu is a research and consulting company with a qualitative approach. We at Genbu believe in human insight in business strategy. To achieve insightful knowledge, our work methods include ethnography, thick data and observational research. We are experts in qualitative research, human sciences and business strategy.
Genbu brings human-centered thinking into the core of our clients' business practices and strategy. Turbulent times in global markets may change the business environment very rapidly, resulting in yesterday’s models that don't apply anymore. We help you make the right decisions with new models based on human behaviour and real world understanding.
Our method is built on a deep case-by-case engagement with the human aspect of your business. We observe and engage in the everyday of your customers, employees and stakeholders to provide you with the knowledge your strategy requires. Our Human Aspect of Business method involves ethnography, interviews, observation, photos and videos according to your specific needs and schedules.
The information we produce can be described as thick data, in comparison to big data. While big data involves mechanic processing of vast quantities of data, thick data is about meticulously analysing more complex qualities of attentively selected data. Big data and thick data compliment each other to bring about the most robust knowledge about any issue.
When your strategy is based on a solid foundation of customer understanding and human insight, you can build new products and services with confidence.
People are the key to success in every organisation. If people are satisfied with their jobs, understand their tasks and feel that their work has a meaning, they will perform to the best of their abilities.
To find the best solutions to complex design problems, UX designers need detailed information about how users interact with and what are their expectations toward a given technology.
People and trends change around us. Our human centric approach can guide you to new and unexplored emerging markets. The key to success is to understand the everyday lives of people.
When you are looking for new geographical markets, you can get a head start with our research team. Understanding the local business culture, the way of life and the behavior of people helps our clients get things right from the start.
Our method approaches the city from the citizen’s perspective and considers our shared dwellings as focus points of human interaction and social compromise.
Each individual and each society will create their own semiotic ways of reading your brand. The messages you intend to send through your brand image are not the only ones being read.
If we’d make a data set of everything you’ve done online, could we make a copy of you? Or would it be a copy of your digital self? How can we tackle the difference?
What is "thick data" and why you and your business should care, especially if you've ever only heard of "big data".
Anthropological approach brings the understanding of the customers to a new level and brings forth the underlying motives in customer behaviour.
CEO / Partner
+358 50 347 9195
+358 50 466 5905
Cross-culture Ventures Expert
+358 40 047 0229
Ethnologist / Anthropologist
+358 40 5854081
+358 40 561 2085
Would you like to hear more about how we can help you and your organisation to thrive? Send us a message and we'll get back to you as soon as possible.