KNOW THE
PEOPLE IN YOUR BUSINESS

The core of all business efforts is human interaction. Self-understanding is the foundation of every successful strategy. We'll bring you a deep understanding of the everyday lives and meaningful experiences of the people you need to succeed.

Genbu is a research and consulting company with a qualitative approach. We at Genbu believe in human insight in business strategy. To achieve insightful knowledge, our work methods include ethnography, thick data and observational research. We are experts in qualitative research, human sciences and business strategy.

Genbu brings human-centered thinking into the core of our clients' business practices and strategy. Turbulent times in global markets may change the business environment very rapidly, resulting in yesterday’s models that don't apply anymore. We help you make the right decisions with new models based on human behaviour and real world understanding.

METHOD

The Human Aspect of Business

Our method is built on a deep case-by-case engagement with the human aspect of your business. We observe and engage in the everyday of your customers, employees and stakeholders to provide you with the knowledge your strategy requires. Our Human Aspect of Business method involves ethnography, interviews, observation, photos and videos according to your specific needs and schedules.

 

The information we produce can be described as thick data, in comparison to big data. While big data involves mechanic processing of vast quantities of data, thick data is about meticulously analysing more complex qualities of attentively selected data. Big data and thick data compliment each other to bring about the most robust knowledge about any issue.

 

The Process

APPLICATIONS

Strategic planning
Organisation development
New markets

STRATEGIC

PLANNING

ORGANISATION

DEVELOPMENT

USER

EXPERIENCE

When your strategy is based on a solid foundation of customer understanding and human insight, you can build new products and services with confidence.

People are the key to success in every organisation. If people are satisfied with their jobs, understand their tasks and feel that their work has a meaning, they will perform to the best of their abilities.

To find the best solutions to complex design problems, UX designers need detailed information about how users interact with and what are their expectations toward a given technology.

Strategic planning
Organisation development
New markets

NEW

MARKETS

CROSS-CULTURAL

STRATEGY

URBAN

PLANNING

People and trends change around us. Our human centric approach can guide you to new and unexplored emerging markets. The key to success is to understand the everyday lives of people.

When you are looking for new geographical markets, you can get a head start with our research team. Understanding the local business culture, the way of life and the behavior of people helps our clients get things right from the start.

Our method approaches the city from the citizen’s perspective and considers our shared dwellings as focus points of human interaction and social compromise.

insights

 

How are they reading your brand?

 

Each individual and each society will create their own semiotic ways of reading your brand. The messages you intend to send through your brand image are not the only ones being read.

 

READ MORE

 

 

Social data is not social knowlegde

 

If we’d make a data set of everything you’ve done online, could we make a copy of you? Or would it be a copy of your digital self? How can we tackle the difference?

 

READ MORE

 

Ethnography provides Thick Data for businesses

 

What is "thick data" and why you and your business should care, especially if you've ever only heard of "big data".

 

READ MORE

 

ANTHROPOLOGY CREATES CUSTOMER UNDERSTANDING

 

Anthropological approach brings the understanding of the customers to a new level and brings forth the underlying motives in customer behaviour.

 

READ MORE

CONTACT

JYRI MÄKELÄ

CEO / Partner

+358 50 347 9195

jyri.makela(at)genbu.fi

JANI JOKELA

Partner

+358 50 466 5905

jani.jokela(at)genbu.fi

AATE AUTIO

Cross-culture Ventures Expert

+358 40 047 0229

aate.autio(at)genbu.fi

PETTERI LAASANEN

Ethnologist / Anthropologist

+358 40 5854081

petteri.laasanen(at)genbu.fi

ANTTI KIVIRANTA

Semiotician

+358 40 561 2085

antti.kiviranta(at)genbu.fi

VISIT US

 

Lutakonaukio 7 (4th floor), 40100 Jyväskylä, Finland

 

 

SEND US A MESSAGE

 

Would you like to hear more about how we can help you and your organisation to thrive? Send us a message and we'll get back to you as soon as possible.

Submit in Progress...

Submit Error.

Form received

Strategic planning
Organisation development
New markets
Strategic planning
Organisation development
New markets
Genbu Facebook link Genbu Instagram link Genbu Twitter link
Strategic planning
Organisation development
New markets
Strategic planning
Organisation development
New markets
Strategic planning
Organisation development
New markets
Strategic planning
Organisation development
New markets
Strategic planning
Organisation development
New markets
Strategic planning
Organisation development
New markets
Genbu logo
Genbu Facebook link Genbu Instagram link Genbu Twitter link Genbu text logo
Genbu text logo
Strategic planning
Organisation development
New markets
Strategic planning
Organisation development
New markets
Genbu Facebook link
Genbu Instagram link Genbu Twitter link
Strategic planning

STRATEGIC PLANNING

Organisation development

ORGANISATION DEVELOPMENT

New markets

USER EXPERIENCE

Strategic planning

NEW MARKETS

Organisation development

CROSS-CULTURAL STRATEGY

New markets

URBAN PLANNING

Genbu Facebook link Genbu Instagram link Genbu Twitter link
Strategic planning
Organisation development
New markets
Strategic planning
Organisation development
New markets
Genbu Facebook link Genbu Instagram link Genbu Twitter link
Strategic planning
Organisation development
New markets
Strategic planning
Organisation development
New markets
Genbu text logo