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STRATEGIC PLANNING

 

When your strategy is based on a solid foundation of customer understanding and human insight, you can build new products and services with confidence. We have provided our customers with human insight used in creating new strategy models and new approaches to sales as well as guiding overall strategy changes and generating new business opportunities.

 

Examples of our services:

 

1. Our client needed to reorganize their service marketing strategy and product portfolio due to market change. Our researchers interviewed their specialists and observed them in their daily work engagements to identify and clarify aspects of their know-how that could be further developed into value-added services.

 

2. Our client had started selling high-end brand products to an enthusiast market. We studied their customer base through participant observation and interviews and helped them to focus their product design and marketing strategies according to different segments in the market environment.

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